Mom, Inc. - The Essential Guide to Running a Successful Business Close to Home


For those of you wanting to start a home based business or creative venture whilst balancing the demands of motherhood…this is the book for you!

Cat Seto and Meg Ilasco from Mom Inc. Daily  are experts in running a successful home-based business whilst running a household. Cat Seto is a blogger mom who runs a stationary business in her studio and boutique on Polk Street in San Francisco. Meg Mateo Ilasco is a mother, freelance writer, artist, author and the co-founder and creative director of the fabulous home and lifestyle magazine Anthology.

Meg Ilasco & Cat Seto - authors of Mom, Inc. book

Cat and Meg share their wealth of knowledge and personal experiences in this inspiring and practical guide book about how to run a successful business from home called Mom, Inc.. It is full of informative advice on how to choose the right business for you, how to write a business plan and mission statement, find clients, and stay focused at home.

Cover of Mom, Inc. book


The Marin Scoop spoke to Cat Seto to find out more about the book:


What inspired you to write the Mom Inc. book?

I started an online community of designing moms (Mom Inc. Daily) after a difficult pregnancy and recovery. I wanted support from moms who were creative in spirit, juggling work and family and doing it online seemed the most efficient means of doing that. That's when Meg Ilasco approached me to co-author the book with her. 

You feature some interesting enterprising moms in the book, who did you speak to?

We spoke with 17 inspiring design moms. They range from bloggers like Gabrielle Blair of Design Mom and Abby Larson of Style Me Pretty to fashion and cake designers like Cynthia Rowley and Sylvia Weinstock. Of course if you have little ones then you'll also recognize Christiane Lemieux of Dwell Studio
Q & A with founder of "Style me Pretty" in Mom, Inc. book

What factors makes a home run business successful?

Knowing when to draw the line between your time with work, and your time with your family. You need to treat your business as the real thing. You can still have all the perks like wearing pajamas until lunch and being able to pick your kids up from school, but you need to give yourself hard deadlines and be able to say "no."

What are the main obstacles a mother comes up against when trying to launch her own business?

Time and the space to really map out a structured plan. This book has a section called the "Mom Statement" and it's about coming up with not just a mission statement for your business but a mom statement about your goals for your family. Taking both into consideration is helpful when trying to launch a business.
What advice would you give a mom trying to pursue her passion project and make it a reality? 

Don't be afraid to ask for support. Most of the moms we interviewed could not have accomplished what they have without asking for help, advice or gleaning information from those around them. If you lack time, join a mother's group that might be entrepreneurial or creative in nature so you can bounce ideas off of one another.
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Mom, Inc. book

I started reading Mom, Inc. last week, which was at a very poignant for me as I was starting to work from home, whist writing my blog and looking after two children while my husband travelled. This book helped me think through a lot of factors when considering working from home, the pros and cons, and helpful advice on how to handle the difficult balancing act. I highly recommend it!

Read more articles about mothers who run successful business in my “Local Businesses & Stories” section.


Mom, Inc. is published by Chronicle Books and available through Amazon.com  or an independent book store near you. 



1 comment:

Cassie Hicks said...

Home based businesses in order to bring a boost to their income. Today's moms are also trying to find businesses at homes because not every mom wants to work long hours at work like men do. Seeing this, I have created a step by step tutorial on a profitable home based business for moms.

Home based business for women

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