A socially responsible deal site called Treehouse Tykes has recently launched offering high-end fashionable design-driven children’s gear and apparel at up to 70% off! Some of the luxury brands include Le Petit Bateau, Nursery Works, Mod Mom Furniture, No Added Sugar and Kukunest, with some new designs exclusive to the site.
Treehouse Tykes is reinventing the online shopping approach and experience by giving back with 10% of each sale donated to a charity or school of the buyer’s choice!
Co-founders Elena Zaretsky and Cynthia Saito, both mothers with entrepreneurial backgrounds, wanted to help local communities and children after seeing school budgets continuously cut. Treehouse Tykes was born out of Elena's idea to impact local schools and charitable organizations that benefit children, while incorporating the new way in which people shop.
Elena Zaretsky, co-founder and mother of two, said the idea for Treehouse Tykes came to her about a year ago. “With every passing budget, schools get hacked,” she said. “This project’s evolution started with, ‘How do I give back to schools and be philanthropic?” Treehouse Tykes is dedicated to supporting children and their education with a platform that donates 10% of its net proceeds to schools in need and children's charities. Customers can allocate their donations to charities of their choice
Co-founder Elena Zaretsky explains more to The Marin Scoop:
What inspired you to start the Treehouse Tykes website?
“I've worked in municipal finance investment banking for over a decade - working with school districts and cities in California. While working with the schools I realized that there are so many budgetary gaps that need to be filled, things that the state won't do and cannot do - but things that the kids desperately need. So I wanted to figure out a way to be able to give back to schools. Then the concept expanded to include charitable organizations, because they too need to fund projects and programs during tough economic times.”
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| Taut Canvas on sale on Monday |
What makes Treehouse Tykes stand out from similar on-line sales sites?
“No other private online sales company allows customers to select the school or charity that they want their 10% proceeds to be allocated towards. We want our members to make a designation - we encourage them to do so. If they have no affiliation with a school or charity, we would like them to think about selecting the Community Trust. When they do so, they are contributing to fund an underprivileged school or schools across the country.
Also, each day of the week targets a specific age group. Mommy & Me Monday (0-2), Toddler Tuesday (3-5), Wonder Years Wednesday (6-8) and Tyke to Teen Thursday (9+). Fridays we do a Fab Finds Friday which can be something across several age groups or something that would be great for mom or dad. Our members select which days of the week pertain to them and the children in their lives for whom they shop. We've segmented our sales so that parents don't have email exhaustion - we want them to know that what comes up on their selected day is in fact appropriate for their child.”
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| Taut Canvas |
How does Treehouse Tykes give back to children’s education and charities?
“Each quarter, we issue checks to those organizations that have been designated by our members. The key however is that members need to shop and designate. So, if a member for example is very involved with Juvenile Diabetes Research Foundation (JDRF) they designate them as their charity of choice and they've shopped on the site, then 10% of the proceeds from the purchases of that member are made to the JDRF. So the more people that shop the site and designate organizations the more proceeds we'll be able to give back.”
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| Taut Canvas |
What can people expect each day if they sign up with Treehouse Tykes?
“We are highly selective and very thoughtful of what we offer. It’s not just about putting something on sale. Often times they are toys that are helpful developmentally, they are clothes that we know and love, and they are tremendously helpful things that we've learned about. They are also cool for the teen set and cost effective for the parental set.”
How can members benefit by referring a friend to the site?
“We have a 10-10-10 program. If you refer a friend, your friend receives a $10 credit to use on our site. Once they make their first purchase of $50 or more then you receive $10. Finally, 10% of the proceeds from every sale go back to the school or charity of the customer’s choice.”
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Treehouse Tykes' main objective is to offer the best products for families while instituting change by funding educational organizations and children related programs. "Our goal is not to dilute exceptional brands by juxtaposing or over exposing them within a large mix of other products. Rather, we focus our keen merchandising approach akin to the elite experience one comes to expect of a high-end boutique," says Cynthia Saito, co-founder of Treehouse Tykes.
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| Mod Mom Furniture |
Each sale will last 72 hours and Mod Mom Furnishing has a sale starting Monday; this Pink flower design is exclusive to Treehouse Tykes.
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| Mod Mom Furniture |
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